Cookie Policy

COOKIE POLICY

1. How Does Our Site Use Cookies?
1. Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our [products] AND/OR [services]. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
2. By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for <<Insert Description of use of Third Party Cookies, e.g. advertising services>>. For more details, please refer to section 4 below.
3. All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:
1. Strictly Necessary Cookies

A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.

2. Analytics Cookies

It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.

3. Functionality Cookies

Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.

4. Targeting Cookies

It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. [Some information gathered by targeting Cookies may also be shared with third parties.]

5. Third Party Cookies

Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above).

6. Persistent Cookies

Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.

7. Session Cookies

Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

4. Cookies on Our Site are not permanent and will expire after <<insert period>> OR as indicated in the table below.
5. For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy.
6. For more specific details of the Cookies that We use, please refer to the table below.


2. What Cookies Does Our Site Use?
1. The following first party Cookies may be placed on your computer or device:

Name of Cookie	Purpose	Strictly Necessary
Google Analytics	Website tracking and measuring user behaviour.	Yes
Facebook Pixel	For tracking the conversion of our marketing activity and providing better, more relevant advertising.	Yes
Clarity	For tracking and improving the user experience of the website.	Yes
SE Ranking	Website tracking and measuring user behaviour for lead generation.	Yes
Microsoft Ads	For tracking the conversion of our marketing activity and providing better, more relevant advertising.	Yes



2. The following third party Cookies may be placed on your computer or device:

Name of Cookie	Provider	Purpose	Strictly Necessary
Google Analytics	Google	Website tracking and measuring user behaviour.	Yes
Facebook Pixel	Facebook	For tracking the conversion of our marketing activity and providing better, more relevant advertising.	Yes
Clarity	Clarity	For tracking and improving the user experience of the website.	Yes
SE Ranking	SE Ranking	Website tracking and measuring user behaviour for lead generation.	Yes
Microsoft Ads	Microsoft	For tracking the conversion of our marketing activity and providing better, more relevant advertising.	Yes



3. Our Site uses analytics services provided by <<Insert Name of Analytics Service Provider(s)>>. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the [products] AND/OR [services] offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
4. The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.
5. The analytics service(s) used by Our Site use(s) the following analytics Cookies:

Name of Cookie	First / Third Party	Provider	Purpose
_ga	Third-Party	Google	Website tracking and measuring user behaviour.
_gid	Third-Party	Google	Website tracking and measuring user behaviour.
_gat	Third-Party	Google	Website tracking and measuring user behaviour.
AMP_TOKEN	Third-Party	Google	Website tracking and measuring user behaviour.
_gac_property-id	Third-Party	Google	Website tracking and measuring user behaviour.
Facebook Pixel	Third-Party	Facebook	For tracking the conversion of our marketing activity and providing better, more relevant advertising.



3. Consent and Control
1. Before Cookies are placed on your computer or device, you will be shown a <<insert description of prompt, e.g. pop-up>> requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies [unless those Cookies are strictly necessary]; however certain features of Our Site may not function fully or as intended. [You will be given the opportunity to allow and/or deny different categories of Cookie that We use. You can return to your Cookie preferences to review and/or change them at any time by <<insert description>>.]
2. In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
3. The links below provide instructions on how to control Cookies in all mainstream browsers:
1. Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
2. Microsoft Internet Explorer: https://support.microsoft.com/en-us/kb/278835
3. Microsoft Edge: https://support.microsoft.com/en-gb/products/microsoft-edge (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist)
4. Safari (macOS): https://support.apple.com/kb/PH21411?viewlocale=en_GB&locale=en_GB
5. Safari (iOS): https://support.apple.com/en-gb/HT201265
6. Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-Cookies-website-preferences
7. Android: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DAndroid&hl=en (Please refer to your device’s documentation for manufacturers’ own browsers)


4. Changes to this Cookie Policy
1. We may alter this Cookie Policy at any time.  If We do so, details of the changes will be highlighted at the top of this page.  Any such changes will become binding on you on your first use of Our Site after the changes have been made.  You are therefore advised to check this page from time to time.
2. In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.